Matt Hall drives his team down the finish chute as he wins the 2017 Yukon Quest International Sled Dog Race in Fairbanks, Alaska. (Eric Engman/Fairbanks Daily News-Miner via AP) - Whitehorse, Yukon 
Yukon Quest recognized for social media strategy
The Yukon Quest is getting some national attention for its social media strategy.
The Canadian digital marketing company Elephant's Remark recently published a list of six companies that "do social right, year round," including the Toronto International Film Festival (TIFF), the Calgary Stampede and the Academy Awards.
And among those household brands — the Yukon Quest. Though it doesn't have TIFF's brand recognition, let alone that of the Oscars, the over 1,600-kilometre international sled dog race is well known to northerners.
Connecting with their audience
"They have a very human brand that is very relatable," said Ashley Saunders, co-founder of Elephant's Remark.
"There are so many events companies out there that really only do a social media push while the event is happening," she said.
View Full Article